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title: $50.46M Pipeline From a 90-Day ABM Program | LeadCoverage Case Study
---

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Case Study  ·  Account-Based Marketing

# $50.46M in Pipeline, From a 90-Day ABM Program

How a precision ABM program built around premium Gartner reprint content drove a 71% engagement lift across the top 75 Fortune 100 accounts and $50.46M in identified pipeline.

$50.46M

identified pipeline from the target account list

71%

engagement lift across the top 75 Fortune 100 accounts

3X

faster lead progression vs. standard outreach

89%

account reach across the Target 75

44M

ABM impressions across the target universe

The Challenge

## Breaking through at the Fortune 100

Reaching enterprise decision-making units at the Fortune 100 is hard: layered gatekeepers, long cycles, and marketing that struggles to prove revenue influence. The client needed a way to break through with credibility, concentrate effort on the accounts most likely to buy, and tie marketing activity directly to pipeline.

The Solution

## A precision ABM reprint program

LeadCoverage built a 90-day, account-based program that paired premium analyst content with disciplined targeting and coordinated execution.

01

### Precision ABM Targeting

Focused on the Target 75, all Fortune 100, plus the broader 2,000-account universe, using 6sense intent signals to find the accounts surging toward a decision.

02

### Premium Gartner Content

Aligned high-value Gartner reprint content with each account, giving business development reps analyst-grade material to break through gatekeepers and start credible conversations.

03

### Multi-Channel Orchestration

Coordinated ABM and paid media so ads, emails, and outreach reached the same accounts together, lifting reach and engagement across the target universe.

04

### Funnel Visibility & Enablement

Built BD-focused dashboards tracking lead progression, team performance, and goal attainment, connecting marketing influence to sales outcomes quarter over quarter.

The Results

## Content that compounded into pipeline

- **16 MQLs, 8 SQLs, and $50.46M in identified pipeline** by the second quarterly business review.
- **92 pursuits across 57 accounts** were initiated downstream of the campaign.
- **Nearly 3X faster lead progression:** BDs moved Target 75 leads past first contact at 46%, versus 17% for standard leads.
- **71% engagement and 89% reach** across the Target 75, with a 37% lift across the broader 2,000-account list.
- **A 158% increase in active buyer engagement** across 44M impressions, beating benchmarks with a 23.27% account click-through rate.
- **Account reach grew from 44% to 92%** and engagement from 37% to 72% across the broader universe after launch.

Learn More

## Explore more from LeadCoverage

[LeadCoverage: Leader in GTM in Supply Chain at-a-Glance Deck ](https://the-gtm-operating-layer--i42jb7h.gamma.site/) [LeadCoverage | HubSpot Implementation Partner ](https://leadcoverage-6tcko58.gamma.site/) [Lead the Market with an Index ](https://lead-the-market-rn7rgxv.gamma.site/) [Three Strategies Working in Supply Chain Marketing ](https://three-proven-strategies--aopdmjj.gamma.site/) [Why PR Matters in Supply Chain ](https://leadcoverage-pr-tu7p524.gamma.site/) [Understanding Intent Data ](https://understanding-intent-dat-zr7h1wq.gamma.site/) [Analyst Relations: Where Market Leadership is Earned ](https://analystrelations-where-m-14eomi8.gamma.site/) [The Revenue Engine Workshop with CEO, Kara Smith Brown ](https://the-revenue-engine-works-1ng6coj.gamma.site/)

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