How a precision ABM program built around premium Gartner reprint content drove a 71% engagement lift across the top 75 Fortune 100 accounts and $50.46M in identified pipeline.
Reaching enterprise decision-making units at the Fortune 100 is hard: layered gatekeepers, long cycles, and marketing that struggles to prove revenue influence. The client needed a way to break through with credibility, concentrate effort on the accounts most likely to buy, and tie marketing activity directly to pipeline.
LeadCoverage built a 90-day, account-based program that paired premium analyst content with disciplined targeting and coordinated execution.
Focused on the Target 75, all Fortune 100, plus the broader 2,000-account universe, using 6sense intent signals to find the accounts surging toward a decision.
Aligned high-value Gartner reprint content with each account, giving business development reps analyst-grade material to break through gatekeepers and start credible conversations.
Coordinated ABM and paid media so ads, emails, and outreach reached the same accounts together, lifting reach and engagement across the target universe.
Built BD-focused dashboards tracking lead progression, team performance, and goal attainment, connecting marketing influence to sales outcomes quarter over quarter.
