How we make market leaders
LeadCoverage is the go-to-market consulting group built for supply chain, logistics, and freight technology companies, combining deep industry expertise with a Revenue Engine designed to create measurable growth.
Built for supply chain since 2018
LeadCoverage was founded in 2018 in response to the evolving challenges faced by the supply chain and heavy industrial sectors. As businesses began to recognize the importance of strategic marketing in a competitive landscape, LeadCoverage emerged as a solution to help companies navigate the complexities of B2B marketing.
With a commitment to data-driven strategies and measurable results, LeadCoverage quickly established itself as a trusted partner for organizations seeking to enhance their marketing efforts and drive growth. Over the years, the team has expanded its expertise, using industry insights and innovative technologies to deliver tailored solutions that resonate with target audiences and foster lasting customer relationships.
Today, LeadCoverage is a go-to-market consulting group working with clients globally from offices in the U.S., Panama, and the United Kingdom. The company empowers businesses to thrive in the competitive B2B marketplace, championing effective marketing as a key driver of success.
The people behind the Revenue Engine
Kara Brown
Kara is the author of the Amazon best-selling book The Revenue Engine.
Kara Brown was one of the first employees at Echo Global Logistics. Echo grew quickly in three years and her name is on the company's 2009 IPO press release [NYSE: ECHO].
At a Nashville-based supply chain management company Kara weathered a major communications crisis with almost no market exposure before moving to Atlanta in 2016. Brown is also an active force in cultivating Atlanta's female economy, being a Co-Founder of CloseHer, a community for women in sales.
Connect on LinkedIn
Will Haraway
Will Haraway has 20 years of executive experience in B2B Technology Marketing.
Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales.
Connect on LinkedInOur executive leadership team
Share good news, track interest, follow up
At LeadCoverage, our approach is built on a simple yet powerful framework. It is the Revenue Engine.
Share good news
We craft compelling narratives that highlight your company's successes and innovations. This content attracts attention and establishes credibility.
Track interest
We track the interest those efforts generate, analyzing engagement signals to identify potential leads.
Follow up
Our team ensures timely follow-up with prospects, nurturing relationships and guiding them through the customer journey.
This integrated process allows us to convert interest into meaningful business opportunities.
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We steer clear of tactics that don't fit
At LeadCoverage, we steer clear of tactics that don't align with our values and our commitment to our clients.
What we hold ourselves to
Sunshine on a Ranney Day
Every holiday season, LeadCoverage donates to Sunshine on a Ranney Day on behalf of all of our employees and clients. We have supported the organization year after year, and the donation helps remodel a room for a child in need.
It is how we share the spirit of the holidays with the people who make our work possible.
Visit Sunshine on a Ranney Day
The Supply Chain Rockstars
The Supply Chain Rockstars is the LeadCoverage podcast, co-hosted by Will Haraway and Bart De Muynck. Each episode is a recorded conversation with an industry leader from across supply chain, logistics, and freight.
Visit thesupplychainrockstars.comWe are hiring
Send us your resume at recruiting@leadcoverage.com