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title: 5 Gartner Inclusions, a Category Redefined | LeadCoverage Case Study
---

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Case Study  ·  Analyst Relations

# 5 Gartner Inclusions and a Category Redefined

How a high-growth freight tech company used analyst relations to shape its category, earn Gartner recognition, and surface $50.46M in identified revenue.

5

Gartner Market Guide features since 2022

1

Magic Quadrant inclusion

1

new Gartner Market Guide confirmed (Q1 2026)

35%

lead conversion from analyst-powered content

$50.46M

in identified revenue

The Challenge

## Strong product, invisible to analysts

Despite product strength and enterprise traction, the company was absent from key analyst ecosystems, especially Gartner. Its category was not clearly defined, which made it hard for prospects to validate them. They needed to shape the narrative and earn recognition.

The Solution

## A strategic analyst relations program

Partnering with LeadCoverage, the company launched a strategic Analyst Relations program built to shape the category and earn recognition, structured across three moves.

01

### Target & Frame

Identified the analysts who matter across logistics, TMS, and integration, and developed a distinct category narrative the company could credibly own.

02

### Engage with Proof

Engaged analysts through briefings, inquiries, and concrete proof points that validated the story and demonstrated category leadership.

03

### Amplify & Iterate

Amplified analyst coverage across sales, PR, and demand generation, then scored and iterated on the program based on feedback and results.

The Results

## Recognized as the leader they were

- **5 Market Guide inclusions** across logistics, supply chain orchestration, and integration.
- **1 Magic Quadrant appearance.**
- **New category visibility** created through influence in Gartner's research.
- **$220K in media coverage value** in just three months through report amplification.
- **35% lead conversion** from campaigns built around analyst-backed proof points.

This client did not just gain visibility, they helped define their category. Now recognized as a market leader by Gartner, prospects, and competitors alike, they have proven the power of strategic analyst relations. At LeadCoverage, we do not just get clients mentioned, we make market leaders.

Learn More

## Explore more from LeadCoverage

[LeadCoverage: Leader in GTM in Supply Chain at-a-Glance Deck ](https://the-gtm-operating-layer--i42jb7h.gamma.site/) [LeadCoverage | HubSpot Implementation Partner ](https://leadcoverage-6tcko58.gamma.site/) [Lead the Market with an Index ](https://lead-the-market-rn7rgxv.gamma.site/) [Three Strategies Working in Supply Chain Marketing ](https://three-proven-strategies--aopdmjj.gamma.site/) [Why PR Matters in Supply Chain ](https://leadcoverage-pr-tu7p524.gamma.site/) [Understanding Intent Data ](https://understanding-intent-dat-zr7h1wq.gamma.site/) [Analyst Relations: Where Market Leadership is Earned ](https://analystrelations-where-m-14eomi8.gamma.site/) [The Revenue Engine Workshop with CEO, Kara Smith Brown ](https://the-revenue-engine-works-1ng6coj.gamma.site/)

## Ready to build your revenue engine?

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