---
title: "GreyOrange: Journey to AMR Market Leadership | LeadCoverage Case Study"
---

[ Back to Case Studies ](https://leadcoverage.com/case-studies/)

Case Study  ·  Analyst Relations & PR

# 33 Net-New Leads, 41% Closed to Won

How GreyOrange earned recognition as a SPARK Autonomous Mobile Robots technology leader and turned new visibility into pipeline.

112

form submissions

50%

form-to-connect rate

21%

connect-to-meeting rate

33

significant net-new leads

41%

meeting-to-closed-won rate

The Challenge

## A leader the AMR market could not see

Despite a strong team and innovative solutions, GreyOrange struggled to gain visibility in the Autonomous Mobile Robots (AMR) market. Existing analyst coverage centered on warehouse management software and automation, which limited their exposure as a leader in the AMR space.

The Opportunity

## A category-defining platform to rally behind

With the launch of GreyMatter, a platform that orchestrates all robots within a warehouse, GreyOrange was positioned to lead the robotic warehouse segment. Because GreyMatter is vendor-agnostic, it can orchestrate robots from any provider, letting shippers run multiple robotic solutions together. The goal: connect with analysts focused on the future of robotics to provide the third-party perspective buyers look for.

The Solution

## Visibility, engagement, and follow-through

To maximize GreyOrange's visibility and market presence, LeadCoverage ran a comprehensive program across three fronts.

01

### Public Relations

Executed targeted PR campaigns promoting GreyOrange's leadership, making sure their innovations showed up in the industry conversations that mattered.

02

### Tracking Engagement

Used HubSpot landing pages to monitor interest and engagement, surfacing potential leads from the audience the coverage attracted.

03

### Follow-Up

Ran a proactive follow-up motion that nurtured leads by responding to buying signals, so interested prospects received timely, relevant information.

The Results

## Recognized, and turned into pipeline

GreyOrange was recognized as a Technology Leader in the SPARK Autonomous Mobile Robots Quadrant Solutions Matrix and earned significant media exposure in outlets including FreightWaves, Supply Chain Dive, Real Dive, and Robotics Tomorrow. The engagement elevated market visibility and let GreyOrange scale marketing effectively, delivering strong results without overextending internal resources.

Learn More

## Explore more from LeadCoverage

[LeadCoverage: Leader in GTM in Supply Chain at-a-Glance Deck ](https://the-gtm-operating-layer--i42jb7h.gamma.site/) [LeadCoverage | HubSpot Implementation Partner ](https://leadcoverage-6tcko58.gamma.site/) [Lead the Market with an Index ](https://lead-the-market-rn7rgxv.gamma.site/) [Three Strategies Working in Supply Chain Marketing ](https://three-proven-strategies--aopdmjj.gamma.site/) [Why PR Matters in Supply Chain ](https://leadcoverage-pr-tu7p524.gamma.site/) [Understanding Intent Data ](https://understanding-intent-dat-zr7h1wq.gamma.site/) [Analyst Relations: Where Market Leadership is Earned ](https://analystrelations-where-m-14eomi8.gamma.site/) [The Revenue Engine Workshop with CEO, Kara Smith Brown ](https://the-revenue-engine-works-1ng6coj.gamma.site/)

## Ready to build your revenue engine?

We make market leaders.

[Visit LeadCoverage](https://www.leadcoverage.com) [The Revenue Engine](https://www.therevenueengine.com)