How GreyOrange earned recognition as a SPARK Autonomous Mobile Robots technology leader and turned new visibility into pipeline.
Despite a strong team and innovative solutions, GreyOrange struggled to gain visibility in the Autonomous Mobile Robots (AMR) market. Existing analyst coverage centered on warehouse management software and automation, which limited their exposure as a leader in the AMR space.
With the launch of GreyMatter, a platform that orchestrates all robots within a warehouse, GreyOrange was positioned to lead the robotic warehouse segment. Because GreyMatter is vendor-agnostic, it can orchestrate robots from any provider, letting shippers run multiple robotic solutions together. The goal: connect with analysts focused on the future of robotics to provide the third-party perspective buyers look for.
To maximize GreyOrange's visibility and market presence, LeadCoverage ran a comprehensive program across three fronts.
Executed targeted PR campaigns promoting GreyOrange's leadership, making sure their innovations showed up in the industry conversations that mattered.
Used HubSpot landing pages to monitor interest and engagement, surfacing potential leads from the audience the coverage attracted.
Ran a proactive follow-up motion that nurtured leads by responding to buying signals, so interested prospects received timely, relevant information.
GreyOrange was recognized as a Technology Leader in the SPARK Autonomous Mobile Robots Quadrant Solutions Matrix and earned significant media exposure in outlets including FreightWaves, Supply Chain Dive, Real Dive, and Robotics Tomorrow. The engagement elevated market visibility and let GreyOrange scale marketing effectively, delivering strong results without overextending internal resources.
