Back to Case Studies
Talk to Us
Case Study  ·  Single Stream Intent™

Activating In-Market Shippers
with Single Stream Intent™

How CarrierSource and LeadCoverage turn real-time shipper search signals into pipeline action, without leaving HubSpot.

123
ICP-fit shippers searching for capacity in Canada (30-day snapshot)
35
event-services companies searching CarrierSource in 30 days
9
shippers searching specifically for final-mile capacity
Hours
from real buyer activity to rep follow-up
Single Stream Intent™

Turning visibility into velocity

Together, CarrierSource and LeadCoverage built a custom HubSpot integration that converts CarrierSource intent data into pipeline-driving action. It powers LeadCoverage's proprietary Single Stream Intent system, so logistics companies can act on real-time behavioral signals from shippers without ever leaving HubSpot. The result: clients do not just watch the market, they lead it.

In Practice

Two go-to-market plays

The same intent engine, pointed at two very different opportunities.

Play 01

Final Mile & Event Services Broker

Go-to-market focus

Drive qualified pipeline for final mile and event logistics services.

Live insights (30 days)
  • 35 event-services companies searched CarrierSource, including the LA28 Olympic & Paralympic Games, Daytona International Speedway, and The Expo Group.
  • 9 shippers searched specifically for final-mile capacity, including DuPont, The Yankee Candle Company, and Lamb Weston.
The impact

Signals pushed into HubSpot were scored against the ICP and used to trigger sales alerts and nurture campaigns, enabling follow-up within hours of real buyer activity.

Play 02

Cross-Border Freight Broker (Canada / US)

Go-to-market focus

Identify and prioritize U.S. to Canada cross-border shipping intent.

Live insights (30-day snapshot)
  • 123 ICP-fit shippers searched for capacity in Canada.
  • 7 shippers searched lanes from Canada to the U.S., including Walmart, SLB, and AbbVie.
  • 6 shippers searched lanes from the U.S. to Canada, including Walmart, SLB, and Procter & Gamble.
  • 6 shippers filtered for cross-border service, including Samsung, Analogic, and Penguin Random House.
The impact

All search data synced directly into HubSpot workflows, enabling reps to launch personalized outreach to accounts in active buying motion.

The Deliverable

One integration, built into HubSpot

A custom-built CarrierSource to HubSpot integration that powers lead scoring, segmentation, real-time campaign triggers, and full-funnel attribution, all inside HubSpot. This integration and methodology are exclusive to HubSpot and delivered by LeadCoverage.

Learn More

Explore more from LeadCoverage

LeadCoverage: Leader in GTM in Supply Chain at-a-Glance Deck LeadCoverage | HubSpot Implementation Partner Lead the Market with an Index Three Strategies Working in Supply Chain Marketing Why PR Matters in Supply Chain Understanding Intent Data Analyst Relations: Where Market Leadership is Earned The Revenue Engine Workshop with CEO, Kara Smith Brown

Ready to build your revenue engine?

We make market leaders.

Visit LeadCoverage The Revenue Engine