How a Texas freight broker broke away from referral-only growth with a modern, math-driven program tied directly to revenue.
This broker needed a new approach to growth. Their sales engine ran on referrals and repeat business, which limited scalability. They had never invested seriously in marketing before, and building a forward-looking plan was a leap outside their comfort zone.
LeadCoverage partnered with the team to design a modern, math-driven growth program. The focus was on pipeline influence and ROI measurement: helping the broker generate more opportunities, qualify them faster, and track exactly how marketing spend tied to revenue.
LeadCoverage delivered a comprehensive program that gave the sales team stronger coverage, better leads, and clear attribution back to marketing investment.
Defined the total addressable market and built an executive growth strategy to target the right accounts from the start.
Tuned HubSpot for full visibility into pipeline stages and ROI, so every stage and dollar could be tracked.
Ran demand generation and nurture campaigns to consistently fill the funnel with qualified opportunities.
Layered account-based marketing and intent data to identify and engage in-market buyers at the right moment.
In just eight months, the program produced immense ROI:
Inside the program window, LeadCoverage transformed this freight broker into a pipeline-driving growth engine, with marketing spend tied directly and provably to revenue.
