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title: 40X ROI on Influenced Pipeline | LeadCoverage Case Study
---

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Case Study  ·  Demand Generation

# 40X ROI on Influenced Pipeline Marketing That Proves Its Value

How a Texas freight broker broke away from referral-only growth with a modern, math-driven program tied directly to revenue.

$2.04M

in closed-won revenue, a 17X return on investment

$1.62M

in active open pipeline generated

$516K

in influenced opportunities not yet credited (40X ROI)

$120K

total program investment

The Challenge

## Growth capped by referrals

This broker needed a new approach to growth. Their sales engine ran on referrals and repeat business, which limited scalability. They had never invested seriously in marketing before, and building a forward-looking plan was a leap outside their comfort zone.

The Opportunity

## A modern, math-driven program

LeadCoverage partnered with the team to design a modern, math-driven growth program. The focus was on pipeline influence and ROI measurement: helping the broker generate more opportunities, qualify them faster, and track exactly how marketing spend tied to revenue.

The Solution

## A comprehensive, attributable program

LeadCoverage delivered a comprehensive program that gave the sales team stronger coverage, better leads, and clear attribution back to marketing investment.

01

### Executive Strategy + TAM Analysis

Defined the total addressable market and built an executive growth strategy to target the right accounts from the start.

02

### HubSpot Optimization

Tuned HubSpot for full visibility into pipeline stages and ROI, so every stage and dollar could be tracked.

03

### Demand Generation + Nurture

Ran demand generation and nurture campaigns to consistently fill the funnel with qualified opportunities.

04

### ABM + Intent Data

Layered account-based marketing and intent data to identify and engage in-market buyers at the right moment.

The Results

## Marketing spend, tied straight to revenue

In just eight months, the program produced immense ROI:

- **$2,044,000 in closed-won revenue** across three deals.
- **$1,620,000 in open pipeline** across seven deals, from prospecting to negotiation.
- **$2,118,000 in closed-lost opportunities**, evidence of expanded market reach and influence.
- **$516,000 in additional influenced deals** not yet attributed (Kubota Tractor and D6).

Inside the program window, LeadCoverage transformed this freight broker into a pipeline-driving growth engine, with marketing spend tied directly and provably to revenue.

Learn More

## Explore more from LeadCoverage

[LeadCoverage: Leader in GTM in Supply Chain at-a-Glance Deck ](https://the-gtm-operating-layer--i42jb7h.gamma.site/) [LeadCoverage | HubSpot Implementation Partner ](https://leadcoverage-6tcko58.gamma.site/) [Lead the Market with an Index ](https://lead-the-market-rn7rgxv.gamma.site/) [Three Strategies Working in Supply Chain Marketing ](https://three-proven-strategies--aopdmjj.gamma.site/) [Why PR Matters in Supply Chain ](https://leadcoverage-pr-tu7p524.gamma.site/) [Understanding Intent Data ](https://understanding-intent-dat-zr7h1wq.gamma.site/) [Analyst Relations: Where Market Leadership is Earned ](https://analystrelations-where-m-14eomi8.gamma.site/) [The Revenue Engine Workshop with CEO, Kara Smith Brown ](https://the-revenue-engine-works-1ng6coj.gamma.site/)

## Ready to build your revenue engine?

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