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title: $2.77M MRR in 7 Months | LeadCoverage Case Study
---

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Case Study  ·  Account-Based Marketing

# $2.77M MRR in Just 7 Months

How Lean Solutions Group turned a believe-in-ABM strategy into a multi-channel engine that actualized millions in recurring revenue.

$2.77M

actualized MRR within 7 months

$4.1M

in active MRR pipeline

11,000+

form submissions, an 876% improvement

1,450+

accounts visited, a 411% improvement

800+

accounts engaged, a 508% improvement

The Challenge

## Belief in ABM, without the results

Despite believing in Account-Based Marketing, Lean Solutions Group struggled to get the results they wanted from their existing strategy and intent tooling. After implementing RollWorks, they set out to pursue a genuine ABM approach that could unlock new revenue opportunities.

The Opportunity

## A true multi-channel ABM motion

Recognizing untapped potential, Lean Solutions Group expanded their work with LeadCoverage to pivot toward a robust ABM strategy, building a multi-channel approach designed to engage target accounts effectively.

The Solution

## ABM grounded in real intent

LeadCoverage crafted a comprehensive ABM strategy grounded in keyword analysis, targeting accounts that matched the ICP and showed real intent, executed across three moves.

01

### Target by Intent

Built the strategy on keyword analysis, focusing on accounts that fit Lean Solutions Group's Ideal Customer Profile and demonstrated genuine buying intent.

02

### Engage Across Channels

Served programmatic ads to the identified ICPs and auto-enrolled those accounts into a segmented email campaign, cold, warm, and hot, aligned to the ABM initiatives.

03

### Score & Prioritize

Implemented lead scoring to prioritize qualified accounts, handing the business development team the strongest opportunities to secure meetings.

The Results

## Untapped potential, actualized

The multi-channel ABM approach transformed Lean Solutions Group's untapped potential into $2.77M in actualized Monthly Recurring Revenue within just 7 months, with 300 deals created across 194 accounts. Sustained engagement from prospects who viewed ads and visited the website continues to serve as a success measure, and a further $4.1M in MRR sits in active pipeline.

Learn More

## Explore more from LeadCoverage

[LeadCoverage: Leader in GTM in Supply Chain at-a-Glance Deck ](https://the-gtm-operating-layer--i42jb7h.gamma.site/) [LeadCoverage | HubSpot Implementation Partner ](https://leadcoverage-6tcko58.gamma.site/) [Lead the Market with an Index ](https://lead-the-market-rn7rgxv.gamma.site/) [Three Strategies Working in Supply Chain Marketing ](https://three-proven-strategies--aopdmjj.gamma.site/) [Why PR Matters in Supply Chain ](https://leadcoverage-pr-tu7p524.gamma.site/) [Understanding Intent Data ](https://understanding-intent-dat-zr7h1wq.gamma.site/) [Analyst Relations: Where Market Leadership is Earned ](https://analystrelations-where-m-14eomi8.gamma.site/) [The Revenue Engine Workshop with CEO, Kara Smith Brown ](https://the-revenue-engine-works-1ng6coj.gamma.site/)

## Ready to build your revenue engine?

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