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title: $192M in New Deals | LeadCoverage Case Study
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Case Study  ·  Transportation

# $192M in New Deals, 386% More Sales Activity

How an innovative transportation brokerage optimized its MarTech stack and ignited its lead generation engine.

$192M

in new deal value created after importing historical data

386%

increase in tasks created, driving sales efficiencies

99.8%

domain warming delivery rate, with a 0% bounce rate

The Challenge

## A strong sales motion, a thin marketing foundation

Despite a robust sales operation, the client recognized the need to bolster their marketing foundation. They set out to optimize their MarTech stack and ignite their lead generation engine, with clear goals: attract more qualified leads and gain actionable insight into their demand generation efforts.

The Solutions

## A technology-centered approach

To address the client's challenges, LeadCoverage implemented a multi-faceted, technology-centered approach across two fronts.

Pillar 01

### Strategy & Data

LeadCoverage partnered with the client to develop a comprehensive MarTech strategy: assessing current sales processes, identifying pain points, and mapping deal stages with automation workflows. We migrated historical data from their existing CRM into HubSpot and stood up a HubSpot integration with Sales Intel.

Pillar 02

### Enablement & Preparation

A comprehensive training program empowered the sales team to leverage the new platform, building on their existing CRM experience. We then launched a domain warming campaign to prepare their domain for optimal performance in future marketing initiatives.

The Results

## Alignment, velocity, and a healthy domain

Result 01

### Improved Alignment & Growth

The new foundation strengthened sales and marketing alignment, both technologically and across teams. Deal velocity trended upward, a clear early indicator of growth.

Result 02

### Domain Warming Success

The strategic domain warming campaign surpassed industry benchmarks for engagement and deliverability, establishing a healthy domain reputation that sets up high-performing email marketing going forward.

Learn More

## Explore more from LeadCoverage

[LeadCoverage: Leader in GTM in Supply Chain at-a-Glance Deck ](https://the-gtm-operating-layer--i42jb7h.gamma.site/) [LeadCoverage | HubSpot Implementation Partner ](https://leadcoverage-6tcko58.gamma.site/) [Lead the Market with an Index ](https://lead-the-market-rn7rgxv.gamma.site/) [Three Strategies Working in Supply Chain Marketing ](https://three-proven-strategies--aopdmjj.gamma.site/) [Why PR Matters in Supply Chain ](https://leadcoverage-pr-tu7p524.gamma.site/) [Understanding Intent Data ](https://understanding-intent-dat-zr7h1wq.gamma.site/) [Analyst Relations: Where Market Leadership is Earned ](https://analystrelations-where-m-14eomi8.gamma.site/) [The Revenue Engine Workshop with CEO, Kara Smith Brown ](https://the-revenue-engine-works-1ng6coj.gamma.site/)

## Ready to build your revenue engine?

We make market leaders.

[Visit LeadCoverage](https://www.leadcoverage.com) [The Revenue Engine](https://www.therevenueengine.com)