How an innovative transportation brokerage optimized its MarTech stack and ignited its lead generation engine.
Despite a robust sales operation, the client recognized the need to bolster their marketing foundation. They set out to optimize their MarTech stack and ignite their lead generation engine, with clear goals: attract more qualified leads and gain actionable insight into their demand generation efforts.
To address the client's challenges, LeadCoverage implemented a multi-faceted, technology-centered approach across two fronts.
LeadCoverage partnered with the client to develop a comprehensive MarTech strategy: assessing current sales processes, identifying pain points, and mapping deal stages with automation workflows. We migrated historical data from their existing CRM into HubSpot and stood up a HubSpot integration with Sales Intel.
A comprehensive training program empowered the sales team to leverage the new platform, building on their existing CRM experience. We then launched a domain warming campaign to prepare their domain for optimal performance in future marketing initiatives.
The new foundation strengthened sales and marketing alignment, both technologically and across teams. Deal velocity trended upward, a clear early indicator of growth.
The strategic domain warming campaign surpassed industry benchmarks for engagement and deliverability, establishing a healthy domain reputation that sets up high-performing email marketing going forward.
