How LeadCoverage built a global 4PL's revenue engine from the ground up, from no CRM to a repeatable demand machine.
The company had a strong product and a strong reputation among customers, and no engine to grow beyond them. There was no CRM, no demand generation, and no media or analyst program. Marketing was inconsistent, and the pipeline relied on relationships and referrals. In a category where buyers trust analysts and trade press, they needed a scalable, repeatable way to generate demand and be seen as the leader they already were.
LeadCoverage built the full Revenue Engine Framework from the ground up as one coordinated motion, not scattered tactics.
Positioned the client's executives as the authoritative voices in their category, building press narratives around hard industry data. Ran earned media and analyst relations as one motion, landing tier-one and trade placements while briefing the most influential analysts covering the space.
Stood up HubSpot from scratch, defined the Ideal Customer Profile, and launched coordinated demand generation across email, social, web, and paid media, with engagement scoring on every interaction.
Built a stage-gated marketing-to-sales handoff with lead scoring, a dedicated sales review queue, and automated workflows that keep reps focused on warm, high-potential opportunities.
A strong company does not grow on reputation alone. LeadCoverage built the engine that turns expertise into demand, taking the client from zero to 130+ MQLs in their first months live while earning executive visibility in Forbes and briefings with the analysts who define the category.
