---
title: "700 Leads, 276M Impressions: One Index That Changed Everything | LeadCoverage Case Study"
---

[ Back to Case Studies ](https://leadcoverage.com/case-studies/)

Case Study  ·  PR & Demand Generation

# 700 Leads, 276M Impressions One Index That Changed Everything

How Highway turned its Freight Fraud Index into a PR and lead-generation engine, surpassing every benchmark in the first week.

700+

qualified form fills in the first week

34

earned media placements across major trade and business outlets

276M

media impressions through coverage

$812K

total publicity value

The Challenge

## Own the freight fraud conversation

Freight fraud is one of the fastest-growing threats in logistics, yet most companies struggle to lead the conversation. Highway set out to change that with the launch of its Freight Fraud Index, and partnered with LeadCoverage to turn raw data into a PR-worthy, lead-generating asset.

The Opportunity

## Turn data into a thought leadership engine

LeadCoverage partnered with Highway to transform its internal freight fraud data into a quarterly thought leadership engine. By anchoring demand generation and PR around the Index, Highway could drive engagement from brokers, generate MQLs, and reinforce its role as a market leader in carrier identity management.

The Solution

## A risk narrative, turned into revenue

Through a strategic blend of public relations, demand generation, and CRM optimization, LeadCoverage positioned Highway as a trusted authority while driving real business results.

01

### Anchor on the Index

Made the Freight Fraud Index the anchor asset for content, campaigns, and lead generation, turning the industry's biggest risk story into Highway's owned narrative.

02

### Blend PR + Demand Gen

Ran a coordinated public relations and demand generation push around the Index to amplify awareness and position Highway as the authority on freight security.

03

### Capture + Nurture in HubSpot

Paired the campaign with targeted HubSpot workflows and segmentation to capture and nurture interest at scale, aligning messaging, media, and marketing systems.

The Results

## Every benchmark, beaten in week one

In just the first week, the Freight Fraud Index campaign surpassed all benchmarks:

- **700+ qualified form fills** generated through email, social, and direct traffic, showing strong interest from logistics professionals.
- **34 earned media placements** across major trade and business outlets positioned Highway as a leading voice in freight fraud prevention.
- **276 million+ media impressions** dramatically expanded brand visibility across the freight and logistics space.
- **$812,725 in publicity value**, reflecting the high ROI of the campaign's PR strategy and market impact.

Learn More

## Explore more from LeadCoverage

[LeadCoverage: Leader in GTM in Supply Chain at-a-Glance Deck ](https://the-gtm-operating-layer--i42jb7h.gamma.site/) [LeadCoverage | HubSpot Implementation Partner ](https://leadcoverage-6tcko58.gamma.site/) [Lead the Market with an Index ](https://lead-the-market-rn7rgxv.gamma.site/) [Three Strategies Working in Supply Chain Marketing ](https://three-proven-strategies--aopdmjj.gamma.site/) [Why PR Matters in Supply Chain ](https://leadcoverage-pr-tu7p524.gamma.site/) [Understanding Intent Data ](https://understanding-intent-dat-zr7h1wq.gamma.site/) [Analyst Relations: Where Market Leadership is Earned ](https://analystrelations-where-m-14eomi8.gamma.site/) [The Revenue Engine Workshop with CEO, Kara Smith Brown ](https://the-revenue-engine-works-1ng6coj.gamma.site/)

## Ready to build your revenue engine?

We make market leaders.

[Visit LeadCoverage](https://www.leadcoverage.com) [The Revenue Engine](https://www.therevenueengine.com)