How Highway turned its Freight Fraud Index into a PR and lead-generation engine, surpassing every benchmark in the first week.
Freight fraud is one of the fastest-growing threats in logistics, yet most companies struggle to lead the conversation. Highway set out to change that with the launch of its Freight Fraud Index, and partnered with LeadCoverage to turn raw data into a PR-worthy, lead-generating asset.
LeadCoverage partnered with Highway to transform its internal freight fraud data into a quarterly thought leadership engine. By anchoring demand generation and PR around the Index, Highway could drive engagement from brokers, generate MQLs, and reinforce its role as a market leader in carrier identity management.
Through a strategic blend of public relations, demand generation, and CRM optimization, LeadCoverage positioned Highway as a trusted authority while driving real business results.
Made the Freight Fraud Index the anchor asset for content, campaigns, and lead generation, turning the industry's biggest risk story into Highway's owned narrative.
Ran a coordinated public relations and demand generation push around the Index to amplify awareness and position Highway as the authority on freight security.
Paired the campaign with targeted HubSpot workflows and segmentation to capture and nurture interest at scale, aligning messaging, media, and marketing systems.
In just the first week, the Freight Fraud Index campaign surpassed all benchmarks:
