BACK TO TOOLKIT THE REVENUE ENGINE TOOLKIT
Revenue Engine Workshop • Exercise 5 of 5
Now What?
Your Commitments • Your Next Move
Capstone Exercise
LeadCoverage
What You Just Built

You did four exercises.
Don't let it die in the chat.

You mapped your ICP. You audited your intent data stack. You scored yourself across three GTM strategies. You figured out whether your press releases are actually building entity authority. That's a serious amount of self-diagnosis in one session. The only thing left is deciding what you're actually going to do about it when you get back to your desk.

Your Workshop Trail
Exercise 1
ICP & Market Map
Exercise 2
Intent Data Stack
Exercise 3
3 GTM Strategies
Exercise 4
Press Releases & LLMs

Most workshop insights have a half-life of about 48 hours. This exercise extends that. Write down three commitments at three different time horizons, name your single biggest gap, and you'll leave with something you can actually hold yourself to.

Your Commitments

Three horizons.
One thing each.

Don't write a project plan. Write one specific action per horizon. The more specific the better -- "call Jordan on Tuesday" beats "improve our intent data program" every time.

This Week
One thing in the next 5 working days
Small, specific, executable. What's the first domino?
This Month
One thing in the next 30 days
Enough time to do it right, not so much that it drifts.
This Quarter
One thing before Q ends
Big enough to move a number. Specific enough to measure.
The Biggest Gap You Found Today
Based on everything you worked through in this workshop -- what's the single biggest thing your GTM is missing right now? Say it out loud. Write it down. Naming it is the first step.
Paste it into a calendar event, a sticky note, or a Slack DM to yourself. The work only counts if you follow through.
Optional · But We Had To Ask

How Can LeadCoverage Help?

We're a B2B GTM agency built exclusively for supply chain, freight, and logistics. We've run this playbook for hundreds of companies in your vertical. If anything from today resonated -- or if you just want to show your boss what you found -- pick your situation below.

Where Should We Reach You?
Fill this in only if you picked something above that needs a follow-up. Hit send and it opens an email to our team with your selections attached.
Or find us at leadcoverage.com
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