Resources
Everything we know about go-to-market in supply chain
Research, tools, case studies, and news. Share good news, track interest, follow up.
Share good news
Proof and points of view
$46Mnew pipeline
$50.46Midentified revenue
14xROI
Proof
Case Studies
Three industries, three results.
Read them →Insights
Our points of view
How we think about supply chain go-to-market.
Browse insights →Point of view
Three strategies that work
What is working in supply chain marketing.
Read it →The book
The Revenue Engine
The framework behind every program we run.
Order the book →Video
Video library
LeadCoverage on YouTube.
Watch →Track interest
Research and visibility
Original research
Supply Chain Growth Index
Freight's first benchmark for GTM efficiency.
Explore the Index →Whitepaper (PDF)
Measuring growth efficiency
The companion to the Growth Index.
Download →Research (2026)
The Active CRM
How HubSpot's AI suite changes what a CRM does for revenue teams.
Read it →AI visibility
Answer engine optimization
Get found in AI answers.
Read it →AI visibility
AI referral traffic
What AI-driven traffic means for pipeline.
Read it →Weekly newsletter
What is happening in supply chain
News and analysis for B2B marketers.
Browse editions →Events
Conferences worth planning around
U.S. supply chain and logistics events, plus news.
See the list →Follow up
Tools and answers
Talk to a LeadCoverage strategist
Tell us where you sit in the supply chain and we will show you where your Revenue Engine is leaking.