Procure Analytics Freight Growth Options

Index

Prove the freight story with data your sellers can use.

$10,000per month on a 12 month term$9,000 per month on a 24 month term (10% off)

Included

Monthly freight Index: design, a monthly edition, and a content kit for your demand gen team and sellers
ICP analysis for every segment, with messaging and the first edition set
In-person strategy session at your offices with Kara and Will, about three hours, covering all segments
Quarterly strategy reviews with LeadCoverage leadership
Regular consultation with your demand gen team: your account manager works with them in Salesforce and Pardot on how to use the Index and PR, and how to measure ROI to pipeline
10,000 SalesIntel credits at kickoff, about a $10,000 value, to help you own the contact data for your ICP

Index + PR

Put that story in front of trade media and shipper buyers.

$15,000per month on a 12 month term$13,500 per month on a 24 month term (10% off)

Everything in Index, plus

Press releases and trade media pitching
Podcast placement and spokesperson preparation

Full program

Build freight authority across press, analysts and your sellers ahead of your 2027 ramp.

$22,500per month on a 12 month term$19,125 per month on a 24 month term (15% off)

Everything in Index + PR, plus

Expanded PR across every segment
Analyst relations (AR): four third-party papers a year, written for your buyers
Paid media, SEO and AEO audit with recommendations for your team

How this differs from a full-service agency

A full-service agency stands in for your marketing function. This program does something narrower. It adds the freight press, Index and analyst work that a GPO team does not have in-house, and your team keeps execution.

	Full-service agency, as you described it	LeadCoverage program
Staffing	An outside team that stands in for marketing, BDR and web roles.	A freight specialist team that works alongside your marketing team, sellers and BDRs, with Kara and Will in person and quarterly strategy reviews with LeadCoverage leadership.
Deliverables	Broad: PR, marketing, BDR, website and messaging.	Focused: the monthly freight Index, ICP analysis and messaging, plus PR, analyst relations and the audit as your option includes them.
Execution ownership	The agency runs execution across those functions.	LeadCoverage owns the Share Good News side: the Index, PR and analyst papers, and consults with your demand gen team on putting them to work and measuring ROI to pipeline. Your team owns demand gen execution, seller and BDR follow-up, and your Salesforce, Pardot, ZoomInfo and Nook setup.

What PR and an Index have done for freight clients

Published results from LeadCoverage case studies with freight and logistics companies. Pipeline dollars are shown where a client has published them.

The Index

A 4PL, from one industry Index

$4.2Min Q1 2023 opportunities attributed to the Index

14XROI on marketing investment

1,500+directly influenced contacts

Read the case study

A freight technology company, from one Index

700+qualified form fills in the first week

276Mmedia impressions through coverage

34earned media placements

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A national steel logistics provider, from a quarterly Index

6xincrease in AI and LLM citations vs. baseline

55qualified form fills in a single Index cycle

8VP-level and above contacts among 24 net-new leads

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PR

A North American TMS provider, from one release

21earned media placements and mentions

85M+estimated audience reach

3executive interviews

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A national 3PL, in under four months from onboarding

Wall Street Journaltier-1 national feature

36earned media placements year to date

247AI and LLM referrals year to date

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LeadCoverage across supply chain clients, in 12 months

700+media placements secured for clients

600M+combined audience reach

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Analyst relations

LeadCoverage analyst work, in 12 months

2brand-new Gartner Magic Quadrant categories shaped and won

20+industry awards and analyst recognitions won or named

Read the case study

Results are from published LeadCoverage case studies. Your results depend on your story, your data and your spokespeople. Your own targets are set in the first weeks, once we know your lead goal.

Add-ons for any option

Demand gen bandwidth: LeadCoverage capacity alongside your marketing team to run outreach faster, from $5,000 per month.

Freight sales team training: $10,000 one time. Prepares your sellers to execute in freight.

Prices are monthly retainers. Term and start date are set together. The media budget for any paid work is always yours.