Industry expertise, applied to the Revenue Engine
LeadCoverage delivers strategy across logistics, technology, and finance to help clients run operations better, improve service, and strengthen their market position. Every program does one of three jobs: share good news, track interest, follow up.
Logistics and supply chain providers
Helping the companies that move and store freight improve efficiency and customer satisfaction, and get found by the shippers who need them.
- CarriersEfficiency and visibility
- Freight brokersProcess and client engagement
- WarehousesStorage and distribution
- ShippersVisibility and logistics optimization
- 3PL and 4PLService offerings and network management
- Freight forwardersCustomer communication and efficiency
- DrayagePort operations and turnaround times
- Freight tech and AIPlatforms, automation, and AI across freight operations
- Share good news. Earned media and analyst coverage that put your lanes and service record in front of shippers.
- Track interest. Intent and AI visibility signals that show which shippers are researching a carrier, broker, or 3PL.
- Follow up. Speed to lead and nurture so a shipper inquiry does not go cold.
Supply chain and freight technology
Helping technology providers communicate their value to buyers who run long, committee-driven evaluations.
- Share good news. Analyst relations and trade press that establish your category and your place in it.
- Track interest. Intent data on the accounts evaluating a TMS, WMS, or ERP right now.
- Follow up. Sales and marketing handoffs built around multi-stakeholder software cycles.
Supply chain finance
Understanding the financial mechanics of the supply chain, so the story reaches carriers, brokers, and investors in terms they use.
- Share good news. Thought leadership on the economics of freight, placed in the outlets your buyers read.
- Track interest. Visibility into which carriers and brokers are researching factoring or quick pay.
- Follow up. Nurture for the buyers who are not ready to switch today but will be.
Original research and recognition in the market we serve
Diamond HubSpot Partner
LeadCoverage is a Diamond HubSpot Partner serving supply chain, freight, and logistics companies. HubSpot is where we build the Revenue Engine, and we connect it to the rest of your stack.
The Supply Chain Growth Index
A quarterly benchmark of go-to-market efficiency for freight and logistics companies, built on qualified pipeline created per dollar of go-to-market spend.
The Supply Chain Rockstars
Where supply chain meets rock and roll. Co-hosted by LeadCoverage CCO and co-founder Will Haraway and Bart De Muynck, the show features the people shaping the industry talking about career lessons, thought leadership, and the challenges in front of freight and logistics leaders.
Three industries, three Revenue Engine results
HubSpot Marketing Hub live in 60 days, 17 MQLs in the first 90 days, and 99 MQLs in the first year.
Read the case study →Five Gartner Market Guide features, a Magic Quadrant inclusion, and 35% lead conversion from analyst-backed content.
Read the case study →A monthly index cited by CNBC and Reuters reached Fortune 500 shippers and drew $4.2M in Q1 2023 opportunities.
Read the case study →What working with a supply chain specialist looks like
A dedicated team that knows supply chain
You do not teach your GTM partner the industry. We already know the buyers, the technology, the terminology, and the competition.
Marketing built for your buyers
Programs shaped around how freight, logistics, and supply chain finance buyers actually research and decide.
Strategy fitted to your stage
The Revenue Engine applied to your market position, team, and goals, not a template.
Every program maps to one job: share good news, track interest, follow up
PR, analyst relations, and executive thought leadership that put your story in front of buyers.
Intent data, AI visibility, and benchmarks that show who is paying attention.
Speed to lead and nurture that turn attention into pipeline.
Learn more at www.therevenueengine.com
Read Three Strategies Working in Supply Chain Marketing
The Revenue Engine
Share good news, track interest, follow up. The framework behind every program we run, written by LeadCoverage CEO Kara Smith Brown for B2B teams that need pipeline, not activity.
Kara Smith BrownCEO, LeadCoverageTalk to a LeadCoverage strategist
Tell us where you sit in the supply chain and we will show you where your Revenue Engine is leaking.